Decisions prepared
Budget, channel and campaign options are ready for approval with a data basis and a recommendation.
CMO Assistant · Assistant
Automate marketing & campaigns
The CMO Assistant connects steering and operational marketing – from budget and reporting to campaigns, content and approvals.
What the CMO Assistant handles:
- Budget, planning & KPI reporting
- Plan & approve campaigns
- Content with brand checks
- AI labelling & consents
- up to 62 % Automation
- 24/7 Available
- BPMN 2.0 auditable
Benefits for marketing & PR
How a digital worker relieves marketing: budget in view, campaigns approved faster, reports without manual work.
Campaigns live faster
Briefing, draft, brand and legal review and approval run in clear, documented steps.
Governance on record
Approvals, brand checks and AI labels are documented without gaps.
Less reporting effort
Monthly and quarterly reports are created from CRM, ads and web analytics data.
Typical marketing tasks
From the annual plan to the approved post: the CMO Assistant prepares, marketing leadership decides.
Steering, budget & reporting
- Annual planning and budget allocation by channel
- Plan vs. actual comparison with alerts on deviations
- Marketing ROI and pipeline contribution from CRM data
- Management reporting for management and advisory board
- Competitor and market monitoring as a monthly briefing
- Agency briefings, quotes and proof of performance
Campaigns, content & approvals
- Maintain the campaign and editorial plan
- Check content drafts against brand guidelines
- Multi-stage approval with the four-eyes principle
- Document AI labelling under Art. 50 of the AI Act
- Have environmental claims and accessibility reviewed
- Hand over leads with consent status to sales
Systems, data & compliance
The CMO Assistant connects campaign, content, sales and web data with the company's brand and approval rules.
BPMN 2.0 & approval chains
Planning, approval and escalation processes are modelled in BPMN 2.0 and auditable.
CRM & marketing automation
HubSpot, Salesforce or Brevo supply leads, pipeline contribution and campaign history.
Ads, analytics & content
Google Ads, GA4, LinkedIn, CMS, DAM and consent management supply key figures, assets and consent status.
Assistant · Agent · Worker
Three automation levels – matched to the task.
Digital Assistant
BPMN rule-based
Works strictly according to compliance and process rules (BPMN 2.0 & process engine) – perfect for structured rule sets and guided case handling, even in high-security areas.
Digital Agent
AI-powered
Understands unstructured data, emails and contracts via LLMs, takes over complex checks and decisions – autonomous tasks complementing existing systems.
Digital Worker
Autonomous AI orchestration
Solves whole processes autonomously and connects individual AI agents into teams – autonomous data transfer between legacy systems and web APIs, without media breaks.
How it works
Which roles & organisations?
The CMO Assistant is tailored to marketing leadership and marketing teams – from SMEs to press offices.
Marketing leadership & CMO
- Budget steering
- Agency controlling
- Approval governance
- Reporting to management
Marketing teams
- Campaign and editorial planning
- Content production and brand checks
- Social media and website
- Lead handover to sales
Communications & PR
- Public-sector press offices
- Approval chains in a crisis
- Labelling of AI content
- Accessible publications
Frequently asked questions
The most common questions about the CMO Assistant.
Does the CMO Assistant decide on budget or brand presence?
No. It prepares options with a data basis – approval and brand ownership remain with marketing leadership.
How high is the automation level of the CMO Assistant?
Around 62 % automation is achievable for the typical tasks of the CMO Assistant – budget, brand and approval decisions deliberately stay with people, whom the assistant supports in a structured way.
Does the CMO Assistant check content against our brand guidelines?
Yes. Before approval, drafts are checked against stored brand guidelines, tone of voice and mandatory information, and deviations are flagged – a person gives the approval.
How does the CMO Assistant support AI labelling under the EU AI Act?
For each piece of content it documents whether AI was involved, who reviewed it editorially and whether labelling under Art. 50 is required. The transparency obligations apply from 2 August 2026.
Which data does the CMO Assistant use?
Key figures and assets from CRM, marketing automation, ad accounts, web analytics, CMS and DAM via defined interfaces. Personal data is only processed with valid consent and to the extent required.
Does the CMO Assistant help with the new rules on environmental claims?
It flags claims such as “climate neutral” for review before approval. The legal assessment remains with people; the stricter rules on environmental claims (EU Directive 2024/825, in Germany via the UWG) apply from 27 September 2026.
Does the CMO Assistant replace agencies or the marketing team?
No. It takes over data collection, drafts, review steps and reports so the team has more time for ideas, steering and alignment.
Is the CMO Assistant also suitable for the public sector?
Yes. Approval chains and documentation are mapped traceably, for example for press offices and accessible publications.