How digital assistants revolutionise the shopping experience

In brick-and-mortar retail, salespeople are a matter of course. They help customers decide on the right product and thus increase sales. In online retail, on the other hand, there are no salespeople and customers often feel left alone. With the SALES ASSISTANT from MR.KNOW, it is now possible to carry out the initial consultation online as well. The digital assistant accompanies customers through the entire consultation and sales process and offers a completely new shopping experience.

In brick-and-mortar retail, customers place great value on good salespeople. They need someone who listens to them, who advises them competently and finally recommends a product that exactly suits their needs. Good salespeople thus ensure higher sales. If a customer does not find a salesperson or is poorly advised, they often feel overwhelmed, cannot decide and finally leave the shop without buying anything.

No retailer wishes for such a situation, and yet it is the rule in online retail. Here, customers are often completely left to their own devices. They have to research themselves which products exist, what the differences between the products are and which product best meets their needs. Since the selection online is normally significantly larger than in the shop, it is particularly difficult to decide online. It is precisely here that a good salesperson would be a great help.

Inspire Technologies GmbH recognised this need and, with its SALES ASSISTANT from MR.KNOW, offers a digital salesperson for online retail and online sales consulting. The SALES ASSISTANT is created individually for the retailer, and this entirely without programming. This ensures optimal adaptation to the respective business model and to the products.

The MR.KNOW assistants are a new development that combines various technologies such as process automation with BPMN 2.0, artificial intelligence, middleware as well as speech and animation.

The advantages of the SALES ASSISTANT can be illustrated using the example of an electronics online shop: A customer visits the homepage of the electronics retailer. He is immediately greeted by the SALES ASSISTANT, which asks him which product he is looking for. The customer indicates that he is looking for a washing machine. The digital salesperson then queries various properties of a washing machine, such as drum size, energy efficiency, brand, price range as well as various special features. The customer is thus guided through a conversation, answers all questions and thereby describes which properties his washing machine should have. In addition, the customer can ask questions about the product at any time, which are answered immediately by the SALES ASSISTANT. At the end of the conversation, the SALES ASSISTANT suggests the optimal washing machine for the customer and guides him through the payment process. In addition, the SALES ASSISTANT offers further products such as loans, leasing or warranty extensions. If the customer agrees, further services such as maintenance or offers for care products are also possible.

The advantages of the SALES ASSISTANT are obvious: the customer does not have to laboriously browse through the multitude of products, read and compare many product descriptions himself. Instead, he is guided quickly and unerringly to the product that suits him perfectly. His questions are answered, he feels well advised and is pleased that he has found exactly the product he was looking for in a short time. The retailer is pleased about increasing sales and a satisfied customer who will most likely visit his online shop again or recommend it.

With the SALES ASSISTANT from MR.KNOW, there is finally a salesperson who accompanies customers while online shopping and advises them effectively. The SALES ASSISTANT creates a completely new online shopping experience and has the potential to revolutionise the online shopping experience.